National Sales Manager

Position Summary
The National Sales Manager plays a significant role, as a leader focused on customer satisfaction and attaining the long- and short-term sales and customer count goals for Johnny's. The National Sales Manager directly manages a set of Territory Sales Representatives. This position is full-time, exempt, located in Fairfield, Maine. The ideal candidate is one who is a highly motivated sales management professional with proven success in the seed industry or an agriculture-related field.


  • Develop and execute an annual sales strategy that results in company business growth; adapt tactics and strategy to ensure goals are met.
  • Develop annual goals for improved KPI/metric results. Deliver ongoing reporting and analyses that tie direct activities to sales, new customer growth, and increased customer retention and satisfaction.
  • Prepare an annual budget; determine spending priorities to maximize new customer capture and retention of existing customers; manage monthly expenses, analyzing variances and initiating corrective actions as needed.
  • Directly supervise a staff of 10–12 direct employees, and through strong recruiting, training, and coaching improve the productivity and effectiveness of the sales team and their sales efforts.
  • Develop and manage industry relationships to effectively promote Johnny's Selected Seeds as the primary seed source to our market.
  • Work with the trialing team to evaluate products and provide customer feedback that results in best variety selection suggestions to research.
  • Provide collaborative input to internal marketing team members and leverage all marketing initiatives.
  • Manage the overall trade show schedule that result in improved regional territory sales.
  • Make important contributions to assigned company project teams, such as pricing annually and others.
  • Generate operational improvements that can be used company-wide.
  • Develop monthly and annual area/territory sales forecasts by variety for key accounts.
  • Build training plans to help develop jobs skills for self and sales team.
  • Resolve difficult customer situations when issues arise, including following up on collections of accounts as needed.
  • Monitor competition to enhance sales effort focus, by gathering current marketplace information on pricing, products, delivery schedules, shipping fees, merchandising, and sales volume.
  • Provide overall leadership and direction to sales team; provide coaching and performance feedback; and conduct performance assessments.
  • Maintain professional knowledge by attending educational workshops, reviewing professional publications, establishing personal networks, and participating in professional societies.

Education & Experience

  • BS/BA in science or horticulture preferred, with experience in advising, training, or counseling commercial vegetable growers in customer-focused environment preferred.
  • Preference will be given to sales professionals with 5+ years of relevant sales experience in the seed/agriculture industry.

Qualifications & Skills

  • Knowledge in both field growing and greenhouse or hydroponic growing is a plus.
  • Sales skills expertise: skilled negotiator, problem-solver, and closer, with the ability to anticipate needs and develop long-term business relationships.
  • Deep knowledge of vegetable seed market required.
  • Demonstrated ability to grow and manage sales professionals.
  • Proficiency with PCs and Microsoft Office products.
  • Ability to manage multiple priorities.
  • Ability to present detailed information about Johnny's products and have knowledge of alternative products in the market.
  • Proven ability to learn and share difficult technical information.
  • Excellent organizational, supervisory, and time management skills.
  • Ability to travel to all areas of the assigned territory.
  • Track record of meeting or exceeding sales goals.
  • Preference will be given to professionals with supervisor or personnel management experience.

Physical Requirements

  • Ability to visit farms/customers, with driver's license required.
  • Ability to work varied hours/days as business dictates.
  • Ability to sit at a computer for at least 60% of the work day.
  • Ability to work around bees and other insects.


  • Health Insurance (HMO, PPO, HSA)
  • Dental Insurance
  • Vision Insurance
  • Flexible Spending Account (Medical & Dependent Care)
  • Employee Stock Ownership Plan & Profit Sharing
  • 401(k)
  • Employee Discount
  • Maternity/Paternity/Adoption & Foster Care Leave
  • Company Paid Life Insurance
  • Voluntary Life Insurance
  • Voluntary Pet Insurance
  • Company Paid Short- & Long-Term Disability Insurance
  • Paid Time Off
  • Educational Assistance



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Our mission is helping families, friends, and communities to feed one another by providing superior seeds, tools, information, and service.