Backyard Market GardeningAndrew W. Lee; Foreword by Jim Hightower
Product ID: 9898
The Entrepreneur's Guide to Selling What You Grow
The greatest opportunities can sometimes be found in our own backyards. This is true for the small-scale farmers/gardeners who dream of selling the fruits of their labors to an appreciative public. Discover how easy and profitable it is to grow and sell vegetables, fruits, flowers, herbs and small livestock from your backyard market garden. Make Money at Home! This inspirational, dirt-under-the-fingernails book with its earthy humor, has helped inspire "the gardener next door" to grow food not only for his or herself, but others as well and make money while doing what they love. The authors have over 20 years of vegetable growing and small business experience into this handbook for beginning and experienced agricultural entrepreneurs. A complete guide to business management and marketing for the small scale vegetable grower. It contains a wealth of information on budgets, crop planning, direct marketing, farmers' markets, roadside and farm stands, food cooperatives, caterers, mail order, restaurants, pick your own, wholesale distributors, producers' cooperatives, and subscription marketing services such as clientele membership clubs, community supported farms, and home deliveries. It covers innovative and appropriately scaled equipment for the greenhouses and fields, labor requirements and training methods, locating and improving land for growing and retailing sites, and gives a very strong argument for the economic and ecologic benefits of organic and sustainable growing methods. Written by "a master farmer who has walked his talk", Backyard Market Gardening is the flagship book that has helped spawn farmers' markets and community farms across America. It has inspired thousands of communities to pursue local food self-sufficiency. Softcover, 351 pp.