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Press Releases - Johnny's Selected Seeds



Plant Breeder Jeffrey McElroy, PhD to Head R&D at Johnny's Selected Seeds
"We are very pleased to have Jeffrey McElroy leading our Product Development and Breeding organizations at a time when we are expanding into new market opportunities…"
— Harry Fraser, CEO of Johnny's Selected Seeds

Albion, Maine: December 2014 — Seed industry leader Jeffrey B. McElroy, PhD joins Johnny's Selected Seeds this month as Vice President of Research and Development. Dr. McElroy brings extensive global experience to Johnny's in researching and developing new vegetable varieties to further propel the company's growth.…

Dr. Jeffrey B. McElroy's work in plant science and production has spanned the globe, entailing roles that encompass all aspects of delivering flavor-packed, nutrient-rich produce to discriminating customers.… Read more »

Butterscotch Butternut Squash Chosen National 2015 All-America Selections Winner
"...[A] true stand-alone among the butternuts — it is just sweeter and better tasting than anything else we've tried.…"
— Peter Zuck, Johnny's Product Manager for Squash

Albion, Maine: November 2014 — The All America Selections Committee has chosen Butterscotch, the newest butternut variety developed by Johnny's traditional breeding team, as a 2015 National AAS Vegetable Winner.…

...Butterscotch is the eighth AAS Winner chosen from more than 50 new vegetable varieties introduced by the powerhouse team over the years. [Rob] Johnston's lifelong contribution to the world of horticulture was underscored by his being awarded the prestigious Breeders Cup at the 2013 All-America Selection Summit.…

Deirdre Birbeck, Johnny's Plant Breeding Technician for winter and summer squash, shared additional observations about the Butterscotch flavor during the breeding process.… "Rob and I both rated it the best tasting butternut that day (blind, with three different samples), and it was the only butternut that we had the same rating for. It was also the only squash that I needed more room to describe, adding that it 'gets sweeter as you chew.…' After comparing our notes that December, we knew that we had something very special. After that, we went into a pilot production for 2013 and submitted it to AAS, and the rest is history." Read more »

Dr. John Navazio, Plant Breeder, Agroecologist, Author, & Organic Seed Production Specialist Joins Breeding Research Team at Johnny's
"Rob has always been avidly interested in what the very most progressive, most innovative direct-market growers are striving for.…"

Albion, Maine: October 2, 2014 — Johnny's Selected Seeds warmly welcomes Dr. John Navazio, veteran plant breeder, agroecologist, author, and organic seed production specialist as manager of its plant breeding program. Dr. Navazio is a natural fit for Johnny's, renowned for its prodigious introduction of traditionally bred, award-winning new crop varieties to direct-market growers and avid home gardeners….

With a career path that clearly aligns with Johnny's long-term breeding goals, Dr. Navazio sees "an incredible opportunity in taking on the landmark traditional breeding work led for over four decades by Rob Johnston," Johnny's founder and CEO. "Some of North America's most important crop germplasm is being housed and developed right here in Central Maine…. Read more »

Johnny's Offers Kalettes Seed to Small Commercial Growers Across the US & Canada
Available to commercial growers and avid home gardeners in the US and Canada — Exclusively from Johnny's Selected Seeds

Fairfield, Maine: September 2014 — Lauded by foodies as the "new kale," KalettesTM are the striking result of a non-GMO cross between kale and Brussels sprouts. Johnny's Selected Seeds is pleased to introduce the new Kalettes seed this fall to direct-to-market commercial growers and avid home gardeners across the US and Canada, under an exclusive partnership with Tozer Seeds.

The launch of Kalettes is expected to generate strong demand from consumers and growers alike. With their appetizing visual appeal, delicate flavor, and powerful nutritional value, these versatile, conveniently-sized Kalettes will be 2015's must-have new vegetable. Direct-to-market commercial growers can be among the first to offer this exciting new kale–Brussels blend to restaurant chefs, specialty markets, local farmers' markets, and CSA customers…. Read more »

Rob L Johnston, Jr Receives All-America Selections 2013 Breeders Cup Award
Rob Johnston, Jr Receives AAS Breeders CupBurlington, Ontario, CANADA (August 2013) — All-America Selections (AAS) hosted their annual Summer Summit August 12–14 this year in Ontario, Canada. Rob L Johnston, Jr, Founder and Chairman of Johnny's Selected Seeds, was selected by the AAS Board of Directors to receive the 2013 Breeders Cup. The AAS Breeders Cup Award recognizes someone who has had a significant impact in horticulture by breeding stand-out varieties.

Rob's contribution to the world of horticulture includes helping produce varieties that in diverse climates have outstanding flavor, disease resistance, and garden performance. Under Rob's leadership, the Johnny's breeding team has introduced more than 50 varieties. Seven of these Johnny's-bred varieties have been honored with the prestigious All-America Selections award…. Read more »

Johnny's Receives Mid-Maine Chamber of Commerce 2012 Customer Service Stardom Award
Michelle Lepage Fairfield, Maine (April 12, 2013) — For 50 years, the Mid-Maine Chamber of Commerce has bestowed awards on distinguished area businesses and business people at their Annual Awards Dinner. We're pleased to announce that Michelle Lepage, Johnny's Selected Seeds' Customer Experience Manager, is the 2012 recipient of the Mid-Maine Chamber of Commerce Customer Service Stardom Award.

This award is granted based on criteria that include pride in one's job, demonstration of exceptional customer service, local residency, and Chamber membership. Michelle not only meets but exceeds these qualifications. Gary Zemrak, Controller, at Johnny's Selected Seeds said in his nomination letter about LePage that her passion and influence on the company "would be hard to duplicate"…. Read more »

Johnny's Introduces SALANOVA® — The Newest Innovation in Salad Mix

The Ultimate Efficiency Lettuce

Fairfield, Maine (April 2013) — Salanova is the newest innovation in lettuce for the salad mix market. Taking over 20 years for breeders to develop, Salanova's unique core structure allows fully mature, compact heads to be easily cut into individual uniform leaves. Because the heads are allowed to reach full size, they produce fully-developed flavor, texture, and color compared to baby leaf. For the first time, this line is available from Johnny's Selected Seeds to U.S. and Canada small, direct-market growers. Praised for its versatility, efficiency and yield, Salanova offers many benefits for the grower.

Salanova provides high yields at lower-cost. Field trials at Johnny's farm in Albion, Maine found that the number and weight of leaves that Salanova produced offers 42% more yield and revenue potential than traditional baby leaf. In addition, because fewer seeds are needed to plant the same area, Salanova can equate to 92% more pounds produced for each dollar spent. Wendy Reinemann, Director of Research and Product Development, at Johnny's Selected Seeds states, "Salanova is going to to give traditional baby leaf growers a higher value product in terms of flavor and cost." Salanova truly exceeds traditional baby leaf in efficiency, yield, and price…. Read more »

Johnny's Selected Seeds Commemorates 40th Anniversary
Johnny's Selected Seeds Celebrates 40th Anniversary Fairfield, Maine (February 27, 2013) – For 40 years Johnny's Selected Seeds has been dedicated to helping families, friends, and communities to feed one another by providing quality seeds, tools, information, and service. Founder and Chairman, Rob Johnston Jr., proudly states, "We will continue to work, today and into the future, as a community with you, your family, and your  customers and friends. When the boundaries between all of us get blurred, that's when it's best." After all this time, Johnny's continues to be challenged and honored by the support of its customers.

Since its inception, Johnny's has grown from a fledgling, farmhouse attic business into a national and international multichannel retailer that employs more than 130 full-time, and over 50 seasonal employees. The company now ships seed year-round to commercial growers and home gardeners across the US, and in over 50 countries around the world. The Albion farm remains a working farm while it continues to serve as the center for research, with over 40 acres under cultivation…. Read more »


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