This luxe gown fashioned of florals from Johnny's cut-flower trial grounds is designed by our flower product manager, Hillary Alger, and modeled by our trial manager, Joy Longfellow, in a full embrace of the spirit of American Flowers Week.
American Flowers Week promotes domestic flowers and foliage in the marketplace, inspiring professionals and consumers alike. Here's a glimpse into the process whereby Johnny's flower team partnered with floral designer Rayne Grace Hoke on an interpretation of the late-summer gown — botanical couture for the goddess of the harvest.
Follow these recommendations for successful selection, sowing, and cultural production of baby-leaf leafy crops to be harvested as greens or salad mix components. Techniques are specific to baby leaf production for harvest at this maturity stage. This tech sheet outlines basic small-scale field production methods and primary aspects of producing a wide range of leafy salad greens.
See our checklist of must-have characteristics for an easy cut-flower garden. Here are three of the easiest, most reliable and productive cut flowers to get you started.
How long should cut flowers last in the vase? Read about the 5 key factors that influence vase life, so you understand how make your cut flower arrangements last longer, from the Flower Research & Trialing team at Johnny's Selected Seeds.
Technical growing guide to the production of Celosia spp. cut-flowers from seed, from the Flower Research Team at Johnny's Selected Seeds. C. argentea cristata; C. argentea plumosa; C. argentea spicata. Topics covered include: life cycle, site selection, timing, germination, direct-seeding, transplanting, pinching, pest and disease control, harvesting.
Technical growing guide to producing premium quality China Aster (Callistephus chinensis) cut flowers from seed, from the Johnny's Flower Research Team.
Learn about 3 popular options for creating a regional wholesale flower hub: • Legal Cooperative • Multi-Owner LLC • For-Profit Wholesale Business. There are many variations on these three themes, but here is what several members who have forged locally-grown marketing hubs have to say about the basic tenets and appeal of each model.
Follow the instructions provided in this Tech Sheet to produce premium quality Columbine (Aquilegia spp.) cut flowers from seed, from the Flower Research & Trialing Team at Johnny's Selected Seeds.
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5 Cool Flowers to Plant Now | Lisa Mason Ziegler's Secrets for Growing Hardy, Cool-Season Annuals
Here are Lisa Ziegler's 5 recommended "Cool Flowers" — cold-tolerant hardy annuals for overwintering and shoulder-season growing for the earliest possible blooms in spring.
Follow the recommendations in this technical production sheet for an optimal outcome when growing cosmos flowers. Information is provided on: photoperiodism and succession-planting; site selection; field and greenhouse cultural notes; irrigation and fertility; trellising; pest and disease prevention and management; and cut-flower harvesting.
Slow Flowers maven Debra Prinzing forecasts 5 industry trends on emergent floriculture themes and topics. From subtle to seismic, color to climate, here's what's on the hive mind of thought-leaders in floral design, flower farming, and related creative professions.