Flower Library

This luxe gown fashioned of florals from Johnny's cut-flower trial grounds is designed by our flower product manager, Hillary Alger, and modeled by our trial manager, Joy Longfellow, in a full embrace of the spirit of American Flowers Week.

American Flowers Week promotes domestic flowers and foliage in the marketplace, inspiring professionals and consumers alike. Here's a glimpse into the process whereby Johnny's flower team partnered with floral designer Rayne Grace Hoke on an interpretation of the late-summer gown — botanical couture for the goddess of the harvest.

See our checklist of must-have characteristics for an easy cut-flower garden. Here are three of the easiest, most reliable and productive cut flowers to get you started.

How long should cut flowers last in the vase? Read about the 5 key factors that influence vase life, so you understand how make your cut flower arrangements last longer, from the Flower Research & Trialing team at Johnny's Selected Seeds.

Learn about 3 popular options for creating a regional wholesale flower hub: • Legal Cooperative • Multi-Owner LLC • For-Profit Wholesale Business. There are many variations on these three themes, but here is what several members who have forged locally-grown marketing hubs have to say about the basic tenets and appeal of each model.

Here are Lisa Ziegler's 5 recommended "Cool Flowers" — cold-tolerant hardy annuals for overwintering and shoulder-season growing for the earliest possible blooms in spring.

Slow Flowers maven Debra Prinzing forecasts 5 industry trends on emergent floriculture themes and topics. From subtle to seismic, color to climate, here's what's on the hive mind of thought-leaders in floral design, flower farming, and related creative professions.

What are the best practices and systems for harvesting and post-harvest handling of flowers, herbs, and foliages before they leave the field and workshop, to safeguard that quality? This survey of 5 specialty cut-flower growers distills the collective and cumulative wisdom of three-quarters of a century of farming and selling flowers, from the Slow Flowers community.

Learn how adding a variety of plant materials to your floral menu — ornamental grasses, herbs, berries, and structurally unique vegetables — can help create more distinctive, fragrant, and elegant dried-flower arrangements.

Instructions and tips for cutting and air-drying ornamental flowers: location for drying, selecting flowers to dry, prepping, and how to know when your dried materials are ready for arrangements and crafting.

For experienced vegetable farmers looking to expand into commercial cut-flower production, as well as the more casual — yet entrepreneurial — gardener exploring ways to create a tidy income stream on the side, these personal narratives from expert farmers around the nation introduce our top-15 choices for getting started in cut flowers. Remember to take notes as you create your seed lists!

Expert guidance on how to grow, harvest, and market premium-quality cut flowers from our research team and leading experts in floriculture. Technical flower production guides, flower variety comparison charts, and articles on key trends in the slow flowers and cool flowers movements.