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Beyond Blossoms | Expanding & Diversifying Your Dried Floral Menu
Learn how adding a variety of plant materials to your floral menu, including ornamental grasses, berries, and unique vegetables, can help to create more distinctive, fragrant, and elegant dried-flower arrangements. Floriculture design tips from the Flower People at Johnny's Selected Seeds. Read More
Article
Slow Flowers | Building a Better Market Bouquet | Tips & Techniques for Successful Flower Farmers
Profitable margins at the market rely on building efficiencies into the bouquet-making and operation, plus branding that emphasizes "couture" over "commodity." Here's advice from 3 professional flower farmers on how to convey the inherent value of your bouquets through method and presentation, including bouquet-building tips, crop recommendations, pricing strategies, and marketing your bouquets as an "affordable luxury." Read More
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