This luxe gown fashioned of florals from Johnny's cut-flower trial grounds is designed by our flower product manager, Hillary Alger, and modeled by our trial manager, Joy Longfellow, in a full embrace of the spirit of American Flowers Week.
Key Growing Information
Amaranthus | Key Growing Information
Learn how to grow amaranthus flowers, including love-lies-bleeding, in the garden or field for cut flowers. Easy instructions from Johnny's Research Team.
Instructions and tips for cutting and air-drying ornamental flowers: location for drying, selecting flowers to dry, prepping, and how to know when your dried materials are ready for arrangements and crafting.
For experienced vegetable farmers looking to expand into commercial cut-flower production, as well as the more casual — yet entrepreneurial — gardener exploring ways to create a tidy income stream on the side, these personal narratives from expert farmers around the nation introduce our top-15 choices for getting started in cut flowers. Remember to take notes as you create your seed lists!
Article
Heat & Drought: How Flower Farmers Are Adapting to Changing & Challenging Climatic Conditions
Learn how 5 flower farmers from across the U.S. are successfully adapting to heat, drought, and the extreme weather events of a changing climate.
Vegetable gardening experts make their case for planting flowers in among your vegetables and herbs — or vice versa — to improve overall garden health as well as yield.
Profitable margins at the market rely on building efficiencies into the bouquet-making and operation, plus branding that emphasizes "couture" over "commodity." Here's advice from 3 professional flower farmers on how to convey the inherent value of your bouquets through method and presentation.
Our panel of professional flower farmers discusses how to personalize your approach to ensure fair pricing and business sustainability in the face of change.
A visual celebration of the beautiful, abundant, and unexpected floral design elements that seem to explode during that wonderful transitional time between summer and fall. Enjoy over two dozen examples of regional floral designs using flowers, foliages, herbs, seeds, pods, edibles and vines from across the creative, wide-ranging Slow Flowers Community.
What sustainable farming methods are flower farmers using? Each of these 6 growers has a different story, with farm location, size, and scale and crop specialties varying widely.
As Johnny's botanical couture contribution to 2022 American Flowers Week, flower specialist Hillary Alger fashions a novel application for the traditional Meso-South American food crop, Amaranthus.
Which flowers can I direct-sow? Here are our top-10 recommendations: 5 for cool-soil direct-seeding and 5 for direct-seeding, plus one that can be sown directly in either!