Written by our research team, this reference contains the essential information for growing matricaria flowers (aka feverfew [Tanacetum parthenium]) from seed: direct-sowing/transplanting, light and soil requirements, hardiness, spacing, and harvest.
Profitable margins at the market rely on building efficiencies into the bouquet-making and operation, plus branding that emphasizes "couture" over "commodity." Here's advice from 3 professional flower farmers on how to convey the inherent value of your bouquets through method and presentation.
Get a tour of our overwinter matricaria (feverfew) trials, with variety recommendations and tips for successful matricaria overwintering, from the research team at Johnny's.
Four farmer-florists from across the continent discuss selecting, planning, growing, harvesting, drying, designing, pricing and selling your dried botanical materials.
Join Flower Trial Tech Joy Longfellow for a tutorial on drying flowers, including tips and recommendations for a few of her favorites, from tried-and-true workhorse crops and varieties for drying to flower crops with novel colors, textures, and forms.
In commercial cut-flower production and the backyard cutting garden, fillers and foliage form the backbone of cut-flower arrangements. We asked flower farmers from three different regions for recommendations.