Poppy

Here are Lisa Ziegler's 5 recommended "Cool Flowers" — cold-tolerant hardy annuals for overwintering and shoulder-season growing for the earliest possible blooms in spring.

Profitable margins at the market rely on building efficiencies into the bouquet-making and operation, plus branding that emphasizes "couture" over "commodity." Here's advice from 3 professional flower farmers on how to convey the inherent value of your bouquets through method and presentation.

Our panel of professional flower farmers discusses how to personalize your approach to ensure fair pricing and business sustainability in the face of change.

Four farmer-florists from across the continent discuss selecting, planning, growing, harvesting, drying, designing, pricing and selling your dried botanical materials.