American Flowers Week promotes domestic flowers and foliage in the marketplace, inspiring professionals and consumers alike. Here's a glimpse into the process whereby Johnny's flower team partnered with floral designer Rayne Grace Hoke on an interpretation of the late-summer gown — botanical couture for the goddess of the harvest.
Learn how adding a variety of plant materials to your floral menu — ornamental grasses, herbs, berries, and structurally unique vegetables — can help create more distinctive, fragrant, and elegant dried-flower arrangements.
Instructions and tips for cutting and air-drying ornamental flowers: location for drying, selecting flowers to dry, prepping, and how to know when your dried materials are ready for arrangements and crafting.
Profitable margins at the market rely on building efficiencies into the bouquet-making and operation, plus branding that emphasizes "couture" over "commodity." Here's advice from 3 professional flower farmers on how to convey the inherent value of your bouquets through method and presentation.
A visual celebration of the beautiful, abundant, and unexpected floral design elements that seem to explode during that wonderful transitional time between summer and fall. Enjoy over two dozen examples of regional floral designs using flowers, foliages, herbs, seeds, pods, edibles and vines from across the creative, wide-ranging Slow Flowers Community.
Visit with flower farmers across diverse planting zones, ecoregions, and cultural conditions to learn their succession-planting formulas and gain new insight into this versatile method for producing even more flowers this coming season. Includes tips and recommended approaches for scheduling and planning, sowing frequency, record-keeping, and favorite crops and varieties for succession-planting success.
Four farmer-florists from across the continent discuss selecting, planning, growing, harvesting, drying, designing, pricing and selling your dried botanical materials.
In commercial cut-flower production and the backyard cutting garden, fillers and foliage form the backbone of cut-flower arrangements. We asked flower farmers from three different regions for recommendations.