Zinnia

This luxe gown fashioned of florals from Johnny's cut-flower trial grounds is designed by our flower product manager, Hillary Alger, and modeled by our trial manager, Joy Longfellow, in a full embrace of the spirit of American Flowers Week.

American Flowers Week promotes domestic flowers and foliage in the marketplace, inspiring professionals and consumers alike. Here's a glimpse into the process whereby Johnny's flower team partnered with floral designer Rayne Grace Hoke on an interpretation of the late-summer gown — botanical couture for the goddess of the harvest.

See our checklist of must-have characteristics for an easy cut-flower garden. Here are three of the easiest, most reliable and productive cut flowers to get you started.

For experienced vegetable farmers looking to expand into commercial cut-flower production, as well as the more casual — yet entrepreneurial — gardener exploring ways to create a tidy income stream on the side, these personal narratives from expert farmers around the nation introduce our top-15 choices for getting started in cut flowers. Remember to take notes as you create your seed lists!

Vegetable gardening experts make their case for planting flowers in among your vegetables and herbs — or vice versa — to improve overall garden health as well as yield.

Profitable margins at the market rely on building efficiencies into the bouquet-making and operation, plus branding that emphasizes "couture" over "commodity." Here's advice from 3 professional flower farmers on how to convey the inherent value of your bouquets through method and presentation.

Of the 30+ new flower varieties Johnny's is offering this year, 'Queeny Lime Orange' zinnia is one of the most striking. It is easy to see why it is an All-America Selections Committee (AAS) award winner, with its glowing apricot blooms featuring a blush of lime and bright rose centers...

Our panel of professional flower farmers discusses how to personalize your approach to ensure fair pricing and business sustainability in the face of change.

A visual celebration of the beautiful, abundant, and unexpected floral design elements that seem to explode during that wonderful transitional time between summer and fall. Enjoy over two dozen examples of regional floral designs using flowers, foliages, herbs, seeds, pods, edibles and vines from across the creative, wide-ranging Slow Flowers Community.

Visit with flower farmers across diverse planting zones, ecoregions, and cultural conditions to learn their succession-planting formulas and gain new insight into this versatile method for producing even more flowers this coming season. Includes tips and recommended approaches for scheduling and planning, sowing frequency, record-keeping, and favorite crops and varieties for succession-planting success.

What sustainable farming methods are flower farmers using? Each of these 6 growers has a different story, with farm location, size, and scale and crop specialties varying widely.

Written by our research team, here are the essentials for growing zinnias from seed, from sowing and cultivation to harvest, in the backyard cutting garden or for commercial cut-flower production.