U-Pick Flowers

By Lynn Byczynski

There’s no such thing as easy money in farming, but adding a U-Pick to an existing flower operation comes close. We did it for a few seasons at our farm in Kansas. Before we started, we were a little worried that our U-Pick customers would pick all the prettiest flowers, leaving us short for our florist and supermarket accounts. But the opposite happened: People picked the flowers that were fully open, almost past their prime. They left behind the choicest flowers, those that were just beginning to open.

A few other lessons we learned about U-Pick:

  • Space your beds far enough apart so customers won’t be brushing up against plants when they are fully grown. Bee stings, pollen, and wet foliage can be a real turnoff for non-gardeners.
  • Keep walking areas smooth to avoid twisted ankles. We were surprised by how many people brought frail, elderly relatives out to the farm to pick, and we worried about them falling. Now, we use grass paths between our beds, which makes picking much safer and more pleasant.
  • Verbal instruction is good, but you still need signs to let people know where to find containers, clippers, and water. If they’ve never picked before, show them how to do it.
  • Set prices that make sense to your customers, who won’t know about the relative costs of production for various flowers. Either make everything the same price, or boldly mark beds of higher-dollar flowers. Even then, some people won’t notice and you may have some hard feelings when they find out the flowers they thought were all 50 cents a stem actually cost much more.
  • Plant flowers that you don’t want included in the U-Pick in a different location. If you have high-dollar flowers, you can pick a bucket of them and put it by the cash register to encourage add-on sales.
  • Don’t stress out if customers pick weeds, short stems, or other things that would never make the grade if you were picking. Remind yourself that beauty is in the eye of the beholder, and that they’re enjoying the experience as much as the purchase.

Lynn Byczynski is the editor of Growing for Market and the publisher of The Hoophouse Handbook.

Articles by Lynn Byczynski

About the author:

Lynn Byczynski was growing organic vegetables and cut flowers for market when she decided to create a magazine that would help market gardeners nationwide share experiences and information. Her first issue of Growing for Market appeared in January 1992 and it has been published continuously since then. GFM is renowned in the market gardening world for realistic articles that give growers practical, how-to information about growing and selling produce and flowers. Lynn is now partnering with Johnny's to provide similarly useful information for the johnnyseeds.com website and other publications. Lynn, her husband Dan Nagengast, and their two children have grown vegetables and cut flowers since 1988, selling through a CSA, at farmers markets, to chefs, grocery stores, and florists. They currently grow cut flowers and hoophouse tomatoes on about 2 acres of their 20-acre farm near Lawrence, Kansas. Lynn is also the author of several books about market farming: The Flower Farmer: An Organic Grower's Guide to Raising and Selling Cut Flowers ; The Hoophouse Handbook ; Market Farming Success