U-Pick Power for Your Flower Farm

WEBINAR VIDEO: U-Pick Power for Your Flower Farm

WEBINAR SLIDE DECK: U-Pick Power for Your Flower Farm • PDF

About Our Presenters

Sarah Daken, JD is an accomplished legal professional and entrepreneur with extensive law and sustainable agriculture expertise. She is President and co-founder of Grateful Gardeners and Floraponics.

Tom Precht, PhD has a robust background in sustainable farming, scientific research, and sales. He is Vice President and co-founder of Grateful Gardeners and Floraponics.


Sarah and Tom have established a thriving organic and aquaponic cut flower farm, cultivating over 200 flower varieties with annual revenues surpassing $310,000.

Melanie Harrington founded Dahlia May Flower Farm in 2014, starting with flower sales from a pallet in her driveway. Since then, the farm has been featured in various publications, including Better Homes and Gardens, Chatelaine, Canadian Florist Magazine, The Toronto Star, and more. By combining her horticulture background with her personal story, Melanie has created a community destination at her rural property for flower lovers and those seeking locally grown blooms.

Debra Prinzing, Author and Founder of Slow Flowers Society, advocates tirelessly for locally-grown flowers. Connecting annually with hundreds of growers, designers, and floral industry experts, Debra has compiled a collection of industry insights based on her close connections with the industry.

Hillary Alger has over 12 years of experience on Johnny's Research Team. She is currently the Product Manager for flowers and herbs. She works with our product technician team and breeding program to manage and continually improve our product offering.

Explore this past webinar's recording and slide deck.
This webinar took place on 4/24/2025

OVERVIEW: Opening fields of flowers—ready for cutting—prompts excitement, no matter where you are. But is adding a U-Pick option the right move for your flower-growing operation?

Join us as we present our free webinar, U-Pick Power for Your Flower Farm, in partnership with Debra Prinzing of Slow Flowers Society. We'll discuss best practices with our guest farmers from Grateful Gardeners and Floraponics of Maryland and Dahlia May Flower Farm of Ontario, including such topics as when and how to make a plan, pitfalls or drawbacks to consider, choosing the best crops, balancing benefits against the extra work and liability, approach to pricing, and more.

A Q&A session will take place after the presentation, during which our presenters and guest farmers will respond to questions from the audience. Register today!