- Irrigation Systems & Methods
- Learning Resources: Flower Growing in Southern States
- Learning Resources: Jang Seeder: How to Maximize Its Potential
- Learning Resources: Fundamentals of Cucumber Grafting
- Learning Resources: One-Cut Lettuces • Insights & Techniques for Small Farms
- Learning Resources: Tomato Variety Trends • How Breeding Influences Your Seed Selection
- Learning Resources: New for 2023 • Vegetables & Herbs
- Learning Resources: New for 2023 • Flowers & Floral Supplies
- Learning Resources: Cover Cropping for Field & Garden with Collin Thompson
- Learning Resources: Growing Under Cover with Niki Jabbour
- Learning Resources: Climate Adaptation for Vegetable & Flower Farmers
- Learning Resources: Baby Leaf Greens: 12 Picks for Market Growers
- Learning Resources: Tomatoes • 10 Unsung Heroes
- Learning Resources: Peppers • Mostly Sweet with a Touch of Heat
- Learning Resources: New for 2022 • Our Top Selections for You
- Learning Resources: Producer Cooperatives for Small-Scale Farmers
- Learning Resources: Beat the Heat • Lettuce & Specialty Greens for Southern Growers
- Learning Resources: Top-Performing Pumpkins for the Market Garden
- Learning Resources: Overwinter Flowers • How to extend your growing season with cold-hardy annuals
- Learning Resources: Slow Flowers Floral Forecast
- Learning Resources: Fundamentals of Tomato Grafting
Johnny's Educational
WEBINAR RESOURCES
Producer Cooperatives for Small-Scale Farmers
Guidance from a Panel of Professional Growers & Advisors on Shared Business Models, Options & Strategies






Welcome to the Learning Resources page for our Webinar on Producer Cooperatives, where you can view a video of the full webinar and read additional educational materials on this vital topic.
OVERVIEW: The number of community-minded farming and marketing hubs being established in regions around North America is increasing — being driven by a spike in demand for locally-grown, seasonal and sustainable produce that shows no sign of letting up.
Our webinar highlights members of the flower farming community who manage their own sales channels by collectively marketing their crops as unconventional wholesalers — but all small-scale and smallholder farmers, producers, and makers can find value in this topic, the strategies detailed, and the expertise provided.
Our panel is additionally graced by Margaret Lund, a national expert in shared ownership strategies who has worked closely with producer cooperatives in a diversity of industries.
Moderators Hillary Alger, Johnny's Flower Product Manager, and Debra Prinzing, Founder of the Slow Flowers Society lead the discussion with Ms. Lund and our panel of seasoned growers who have found success within a collective producer/marketing model.
Following the presentation is a Q&A pertaining to matters related to establishing and running a range of legal, private, and cooperative businesses for producing, selling, marketing, and distributing agricultural produce.