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Johnny's Educational WEBINAR RESOURCES
Producer Cooperatives for Small-Scale Farmers
Guidance from a Panel of Professional Growers & Advisors on Shared Business Models, Options & Strategies
Welcome to the Learning Resources page for our Webinar on Producer Cooperatives, where you can view a video of the full webinar and read additional educational materials on this vital topic.
OVERVIEW: The number of community-minded farming and marketing hubs being established in regions around North America is increasing — being driven by a spike in demand for locally-grown, seasonal and sustainable produce that shows no sign of letting up.
Our webinar highlights members of the flower farming community who manage their own sales channels by collectively marketing their crops as unconventional wholesalers — but all small-scale and smallholder farmers, producers, and makers can find value in this topic, the strategies detailed, and the expertise provided.
Our panel is additionally graced by Margaret Lund, a national expert in shared ownership strategies who has worked closely with producer cooperatives in a diversity of industries.
Moderators Hillary Alger, Johnny's Flower Product Manager, and Debra Prinzing, Founder of the Slow Flowers Society lead the discussion with Ms. Lund and our panel of seasoned growers who have found success within a collective producer/marketing model.
Following the presentation is a Q&A pertaining to matters related to establishing and running a range of legal, private, and cooperative businesses for producing, selling, marketing, and distributing agricultural produce.